Blog

In the vast sea of fashion, one significant challenge persists for many plus-size Indian women - the struggle to find the right size in the swimwear category or swimming costumes for women. The scenario is all too familiar: limited choices, ill-fitting options, and a sense of frustration that often accompanies the quest for the...

In recent years, the fashion industry in India has undergone a significant shift towards size inclusivity. However, Indian women, like women in general, face a great deal of judgment when it comes to their clothing choices. Body shaming, derogatory comments about their appearance, and the discouragement of trying different looks, particularly when it comes...